It truly is amazing how much technology has turned our worlds upside down and I love it! Gone are the days where I have to depend on big media outlets for news as the information important to me just happens to find me through connections I value and trust. I really enjoy the science and psychology of social networks, but the human element is what really moves me. I would like to share some of my favorite thoughts from some brilliant folks and expand a bit on those thoughts. Hopefully this adds to how you approach and value social networks.
“Social media puts the “public” into PR and the “market” into marketing.” – Chris Brogan
The social community has access to the greatest source of information of all time, each other. The public is having discussions about all sorts of topics including a brand or organization you may care deeply about. If you want to have a voice in those conversations, as a brand or individual, you need to become a part of it and be prepared to be active and authentic in an effort to earn the communities trust.
What you feed your network or audience is directly related to what you can expect in return. Gone are the days of convince and convert, it has now shifted to converse and convert. The Internet has moved from a network of computers and machines to a network of people. The network has more to say about your reputation than you do.
The technology is nothing more than a vehicle for enhancing relationships. It is not the relationship and does not dismiss the need for real life, face to face relationships.