The 3rd Long Island Digital Summit took place on Tuesday April 15th presented by the folks at EGC Group. Here are just a handful of the many great points shared throughout the day along with my added thoughts.
Brands need to change and adapt to consumers wants and needs. (@shingy)
The connected society provides the ability for brands to be active in the very fluid discussions happening online. How brands approach this is critical. Users live in their newsfeeds and the discussions that are happening there have a certain tone. Become too pitchy or promotional you can count on people using the many filters at their disposal to mute you or just disconnect all together. Nurture and value online relationships and you are likely to do well in digital channels.
First screen is now mobile. No one walked in here with a TV today. (@shingy)
The line of the day if you ask me! What a visual this created, but think of how true this is. We spend so much time on our smart phones, it is said the average person unlocks their phone 150 times a day, how could we still consider a TV as the “first screen”? As brands and organizations we need to figure out ways to be useful and blend in with the activities users perform on their mobile phones.
Mobile allows brands to be connected and present with users throughout every moment. (@shingy)
We carry around so much computing power in our pockets these days that empowers us in so many ways. It is also very powerful for brands to be in the moment with users. A brands opportunity to becoming useful is not always within the framework of their business or product. We often need to be in a SOLOMO state of mind in order to be useful. SO = social, LO = local, MO = mobile.